

Best Selling Aura Jacket
The Aura is an all-weather jacket built to be the best everyday ski & snowboard jacket you can find.
The Aura Jacket
Why we made it – Gentian
We wanted to develop the “All you ever need” technical 3-layer shell garment. The result is called Gentian.
Explore Gentian
Why we made it – Lynx
Backcountry riding and deep powder days inspired us to create the high-performing Lynx series.
Explore Lynx
Harley Ski Pants
We teamed up with freeskier Isak “Harley” Davidsson to create the Harley Ski Pants.
Explore HarleyWe are Strobe – Ski & Snowboard Wear

We started because others made it too complicated.
Let’s call out the obvious: quality ski wear doesn’t have to break the bank.
Over the years, we’ve seen the industry chase higher margins and faster fashion trends — which led us to pursue a different vision: that great ski wear is built on simplicity and common sense.
We believe in timeless, minimal designs you’ll wear for years.
We believe that fewer middlemen lead to better products.
We believe in a sustainable approach to every part of our business.
We believe in garments built with purpose.
By removing unnecessary layers of complexity and pointless fuss, we can create long-lasting, sustainably made ski wear that’s easy to choose, easy to use, and easy to love — year after year.
It really is as uncomplicated as it sounds.
/The Strobe team